Mental Availability tracking is our game-changing methodology parting with traditional models of brand tracking, outdated ideas of the marketing funnel or measuring uplift that provide little to no context on competitive scoring and future sales performance.

Mental Availability is quantified in multiple KPIs, most importantly, Mental Market Share measures the performance of your brand relative to competitors in the minds of consumers buying into your category. Mental Market Share and Sales Market Share have a statistically significant correlation.

Applications include: quantifying strengths and opportunities; selecting messaging points to reinforce or dial back; choosing audiences to target in media planning, measuring impact of social and more.

Working with highly ambitious brands, we learnt that these are critical gaps to close for  confident social-first marketing.

Moonbase Social Growth is a holistic solution for enterprise clients and high-growth startups aiming to build their marketing from a social-first perspective. We combine the only brand tracker capable of predicting sales performance with native creative expertise and deliver your message to audiences that drive growth. This may include:

Social-first marketing fundamentally differs from traditional approaches by designing content around user behavior in social feeds. While traditional marketing pushes brand messages outward, social-first marketing creates content that naturally fits how people consume and interact with social platforms.

The key distinction lies in execution: social-first content must hook attention within seconds and maintain engagement through platform-specific storytelling techniques. This requires deep understanding of each platform’s nuances and trends – from TikTok to Instagram to YouTube – allowing brands to reach any demographic effectively. Importantly, while social-first content can be adapted to traditional channels, traditional marketing rarely translates successfully to social platforms.

Our methodology is built on proven success: Moonbase was founded on the experience of scaling a D2C brand to multi-million revenue using exclusively social marketing spend.

Our guarantees combine proven process with measurable outcomes. Through our methodology, we identify brand opportunities and establish clear KPIs. For influencer campaigns, we guarantee specific reach targets before investment, optimizing net-reach through state-of-the-art analytics that minimize audience overlap. If we don’t meet guaranteed reach, we backfill at our expense – making this ideal for marketers who need clear ROI projections and risk mitigation.

The optimal time to begin is early – well before your next major initiative. Our process follows three-month increments: starting with a strategic workshop to define roadmap and scope, followed by a three-month chemistry phase proving concept, then scaling and optimizing efforts across a diversified channel mix. Ideally, we collaborate on your 12-month marketing plan. Note that we engage with brands ready to allocate a minimum of €500,000 to social marketing annually.