Territories
Germany, Austria, Switzerland
Born from the idea of creating an ‘Instagram for investors,’ Berlin-based founders launched getquin – a platform that centralizes investment tracking and fosters a collaborative community. Seeking to scale their growth and refine their brand, getquin turned to Moonbase to elevate their social strategy, amplify content production, and unlock new user acquisition opportunities.
From app-launch…
to 150.000+ users.
Step 1
Funnel Strategy & Media Buying
We implemented a data-driven funnel strategy, optimizing paid social campaigns to reduce costs per conversion while improving performance stability.
Step 2
Strategic Testing Roadmap
Our iterative testing framework enabled precise insights into what content, formats, and messaging worked best, ensuring every effort delivered maximum impact.
Step 3
Creative Strategy & Messaging
By refining getquin’s visual appearance and shaping its brand messaging, we crafted value propositions that set the platform apart from competitors.
Step 4
High-Impact Content Production
From video production and UGC to 3D animation, we elevated the quantity and variety of content so that it could sustain acquisition efforts at scale.
Step 5
Expansion & Marketing Automation
We broke into new demographics and geographies with tailored campaigns while automating marketing processes to scale effectively.
Step 6
In-House Team Enablement
Moonbase worked closely with getquin’s team to transfer key operations and expertise, contributing to building an independent, high-performing growth team
Breakthrough performance.
10x growth in user base
Contributed to a 10x increase in user base in just over a year, driving growth to 150,000 users.
Stability at scale
Achieved an immediate and significant reduction in cost per conversion, all while improving stability in campaigns.
$15M Series A funding
Moonbase’s work on strategy & content differentiated getquin from competitor and helped the team close the largest Series A in German FinTech history until then.
Content that converts.
getquin partnered with Moonbase to transform their social media marketing into a powerful growth engine. By developing a new creative strategy and funnel, refining and expanding content production and scaling social ads at benchmark KPIs, we helped getquin achieve 10x user growth in just over a year. Moonbase is proud to have supported getquin’s mission to lead a new generation into wealth-building through social investing.
What the client says about our work.
“Moonbase’s strong work on performance marketing, content production & strategy helped getquin to clearly differentiate itself from the competition and grow its customer base by 10x. Consequently, I can wholeheartedly recommend Moonbase to other growth-driven, VC-funded Startups and Scaleups.”
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Wie Moonbase TikTok als Wachstumstreiber für das größte Unicorn Startup Europas etablierte.
Wie Moonbase die digitale Wachstumsstrategie für Prime Student in Europa transformierte.
Full Case Study
Rebuilding consumer comms with influencer marketing.
How Moonbase transformed Prime Student’s digital acquisition strategy across Europe.
How Moonbase combined Paid Media and Creator Marketing to boost Prime Student’s brand awareness in two markets.
‘We’re well known for our content, but honestly the levels these guys took it to is insane.’
“Moonbase gehören zu den Besten in Europa, wenn es darum geht, UGC in Paid Media zu testen und es bei Erfolg zu skalieren.”
„Die Zusammenarbeit mit Moonbase war ein Vergnügen – [das Team] hat uns geholfen, den Paid-Social-Kanal über DE hinaus zu skalieren.“
“Moonbase continuously refines our social media approach by integrating organic strategies with impactful paid campaigns, ensuring our marketing remains effective and engaging.”
‘Specialist agency Moonbase has leveraged their local influencer relationships to drive better influencer rates via negotiations, a more varied influencer selection, and have applied more rigour to measurement and KPI setting, which in turn delivers better results and a higher volume of added value content.’
‘It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.’
Moonbase developed and produced a TikTok-native awareness campaign based on local insights, and went from brief to launching ads and creator placements within only one month, hitting and outperforming targeted creator and media buying KPIs.
‘We’re well known for our content, but honestly the levels these guys took it to is insane.’
Wie Moonbase TikTok als Wachstumstreiber für das größte Unicorn Startup Europas etablierte.
Die Herausforderung
Relaunch von TikTok als Wachstumskanal und Positionierung von taxfix als erste Wahl für die Steuererklärung.
Unsere Lösung
Kreativstrategie, Creator Relations, Verwaltung des UGC-Programms und Lieferung von UGC-Ads im wöchentlichen Rhythmus (200 native Video Creatives in 12 Monaten).
Ergebnisse
- -40% Akquisitionskosten
- 15x TikTok Volumen
- 1 Mrd+ Views aller Creatives
“Moonbase gehören zu den Besten in Europa, wenn es darum geht, UGC in Paid Media zu testen und es bei Erfolg zu skalieren.”
„Die Zusammenarbeit mit Moonbase war ein Vergnügen – [das Team] hat uns geholfen, den Paid-Social-Kanal über DE hinaus zu skalieren.“
“Moonbase continuously refines our social media approach by integrating organic strategies with impactful paid campaigns, ensuring our marketing remains effective and engaging.”
Rebuilding consumer comms with influencer marketing.
‘Specialist agency Moonbase has leveraged their local influencer relationships to drive better influencer rates via negotiations, a more varied influencer selection, and have applied more rigour to measurement and KPI setting, which in turn delivers better results and a higher volume of added value content.’
How Moonbase transformed Prime Student’s digital acquisition strategy across Europe.
‘It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.’
How Moonbase combined Paid Media and Creator Marketing to boost Prime Student’s brand awareness in two markets.
The Challenge
Raise awareness of Amazon Prime Student among young adults in Spain and Italy through an integrated TikTok campaign.
Our Solution
Created a compelling hero video followed by a series of native UGC pieces and augmented by humorous influencer activations on TikTok across both countries.
Results
- 150M+ impressions
- 13.3% increased ad recall
Moonbase developed and produced a TikTok-native awareness campaign based on local insights, and went from brief to launching ads and creator placements within only one month, hitting and outperforming targeted creator and media buying KPIs.
Luca Dierks
Chief Services Director @ Moonbase