Territories
Germany, Austria, UK, Ireland, France, Italy, Spain
When Prime Student approached Moonbase, they needed a strategic partner to pivot from inefficient offline campus marketing to a fully digital approach. The primary objective was to establish paid social as a scalable acquisition channel while driving incremental membership growth in a market with high awareness of the Prime brand. Sophisticated attribution infrastructure limitations added complexity, challenging the team to validate and expand winning marketing tactics across seven diverse European markets.
From campus promotion to…
winning social-first marketing.
Step 1
Strategic Reinvention
We deployed our Moonbase Social Growth methodology implementing a new media plan with a small initial number of priority channels to validate growth levers in a controllable environment.
Step 2
Testing Framework
At the core was a systematic testing framework allowing us to rapidly validate messaging, ad formats, and targeting options to identify winning tactics and scale up or down based on clear signals.
Step 3
Momentum Campaigns
With our audience-centric approach to creative strategy, we developed nuanced value propositions and designed seasonal campaigns with popular influencers driving word-of-mouth and FOMO among student audiences.
Step 4
Creative Factory
A creative factory that consistently outputs high quality, diversified content was set up, delivering multiple creative rotations each month in five languages – allowing us to double down on winning ads rapidly.
Step 5
Media Buying
Through close monitoring of the media buying and tight feedback loops between creative, media, and client teams, we were able to swiftly capitalize on emerging opportunities.
Step 6
Channel Diversification
Next to the established performance drivers, we are constantly seeking out growth opportunities and execute tests with influencers, podcasts or supplementary platforms such as Snapchat or Reddit.
Breakthrough performance.
Target CAC at scale
Achieving record scale in the first campaign launched in the lead up to the annual winter semester student peak.
From two to seven countries
Expanding successful marketing efforts seamlessly from two to seven European countries with a decentralised team.
Consistent growth YOY
Relentlessly pursuing incremental returns, we have broken our own records with the Prime Student team year after year.
Content that converts.
We tested and refined our approach through methodical experimentation. By combining differentiated messaging, social-first content design, and distribution in the right placements, we built a scalable engine for driving signups from young adults.
Our streamlined content production system delivers multilingual creative at scale, enabling rapid optimization. Through agile collaboration and real-time performance monitoring, we consistently uncover new growth channels while maximizing established drivers across social, creator, and emerging platforms.
What the client says about our work.
“It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.”
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Full Case Study
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How Moonbase transformed Prime Student’s digital acquisition strategy across Europe.
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“Moonbase’s strong work on performance marketing, content production & strategy helped getquin to clearly differentiate itself from the competition and grow its customer base by 10x. Consequently, I can wholeheartedly recommend Moonbase to other growth-driven, VC-funded Startups and Scaleups.”
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Moonbase developed and produced a TikTok-native awareness campaign based on local insights, and went from brief to launching ads and creator placements within only one month, hitting and outperforming targeted creator and media buying KPIs.
“The 24.7 campaign is up there with one of our best performing male campaigns in the past 12 months.”
‘It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.’
“Moonbase continuously refines our social media approach by integrating organic strategies with impactful paid campaigns, ensuring our marketing remains effective and engaging.”
‘We’re well known for our content, but honestly the levels these guys took it to is insane.’
Rebuilding consumer comms with influencer marketing.
‘Specialist agency Moonbase has leveraged their local influencer relationships to drive better influencer rates via negotiations, a more varied influencer selection, and have applied more rigour to measurement and KPI setting, which in turn delivers better results and a higher volume of added value content.’
How Moonbase acquired 100.000 app users for a fintech startup within 8 months.
The Challenge
Establish paid social as growth-driver, dial up content volume, support inhouse team growth, and build the getquin brand consistently through social media.
Our solution
Funnel strategy, testing roadmap, media buying, differentiated creative strategy, scaling content output, entering new markets. Developed to point where operations were transferred to newly established growth team.
Results
- +100.000 app users
- 10x users in 8 months
- $15M series A closed shortly after
“Moonbase’s strong work on performance marketing, content production & strategy helped getquin to clearly differentiate itself from the competition and grow its customer base by 10x. Consequently, I can wholeheartedly recommend Moonbase to other growth-driven, VC-funded Startups and Scaleups.”
“It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.”
How Moonbase combined Paid Media and Creator Marketing to boost Prime Student’s brand awareness in two markets.
The Challenge
Raise awareness of Amazon Prime Student among young adults in Spain and Italy through an integrated TikTok campaign.
Our Solution
Created a compelling hero video followed by a series of native UGC pieces and augmented by humorous influencer activations on TikTok across both countries.
Results
- 150M+ impressions
- 13.3% increased ad recall
Moonbase developed and produced a TikTok-native awareness campaign based on local insights, and went from brief to launching ads and creator placements within only one month, hitting and outperforming targeted creator and media buying KPIs.
How Moonbase helped Gymshark sell out a new collection within 24h.
The Challenge
Gymshark needed to break into new, lifestyle-affine audiences to launch their 24.7 product range – expanding their active wear with more casual options.
Our solution
Moonbase merged the fitness and lifestyle worlds by bringing together leading creators from both fields in a drop marketing campaign integrating influencers and social ads.
Results
- 2.5M+ organic views
- Sold out in 48 hours
- Highly positive community feedback
“The 24.7 campaign is up there with one of our best performing male campaigns in the past 12 months.”
How Moonbase transformed Prime Student’s digital acquisition strategy across Europe.
‘It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.’
“Moonbase continuously refines our social media approach by integrating organic strategies with impactful paid campaigns, ensuring our marketing remains effective and engaging.”
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Luca Dierks
Chief Services Director @ Moonbase