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THIS IS A MOBILE-FIRST EXPERIENCE

Launch of first lifestyle collection

WHAT

Gymshark was named the UK’s fastest growing company 2018 & 2019 and wanted to launch its first lifestyle range in a landmark social-first campaign.

MOONBASE merged the fitness and lifestyle worlds by bringing together leading creators from both fields in a drop marketing campaign integrating influencers and social ads.

HOW

Drop marketing campaign integrating influencers and social ads

Gymshark received wide span recognition for the campaign and successfully launched the 24.7 range. It was one of Gymsharks best performing male campaigns within 12 months.

RESULTS

One of Gymshark's best performing male campaigns in 12 months