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How Moonbase supported fintech app start-up getquin from $1.2M seed funding to $15M Series A (in 12 months)

Territories

Germany, Austria, Switzerland

Born from the idea of creating an ‘Instagram for investors,’ Berlin-based founders launched getquin—a platform that centralizes investment tracking and fosters a collaborative community. Seeking to scale their growth and refine their brand, getquin turned to Moonbase to elevate their social strategy, amplify content production, and unlock new user acquisition opportunities.

From market-launch and 100.000 users…

to $15M Series A funding.

Step 1

Funnel Strategy & Media Buying

We implemented a data-driven funnel strategy, optimizing paid social campaigns to reduce costs per conversion while improving performance stability.

Step 2

Strategic Testing Roadmap

Our iterative testing framework enabled precise insights into what content, formats, and messaging worked best, ensuring every effort delivered maximum impact.

Step 3

Creative Strategy & Brand Messaging

Creative Strategy & Brand Messaging

Step 4

High-Impact Content Production

From video production and UGC (user-generated content) to 3D animation, we elevated the quality and variety of content, including planning and executing people-centric shoots that resonated deeply with the target audience

Step 5

Expansion & Marketing Automation

We broke into new demographics and geographies with tailored campaigns while automating marketing processes to scale effectively.

Breakthrough performance.

10x growth in user base

Contributed to a 10x increase in user base in just over a year, driving growth to 150,000 users (up from 50,000) and an increase of 100,000 users.

-40% cost per click

Achieved an immediate and significant reduction in cost per conversion, all while improving stability in campaigns.

$15M Series A funding

Moonbase’s work on strategy & content differentiated getquin from competitors, helping raise $15M in Series A, the largest in German FinTech history.

Content at the forefront of our social-strategy.

We are a decentralised, remote first design studio and collaborate with creatives, artists, photographers and developers from all over the world to bring their skills to the right projects. We love building projects with our partners from the ground up or fill in the gaps right where it’s

What the client says about our work.

Raphael Steil

Co-Founder @ getquin

“It’s been a pleasure working with Moonbase – [their team] have helped us scale the Paid Social channel beyond DE. Looking forward to it achieving its goals for 2024 and beyond.”
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‘Specialist agency Moonbase has leveraged their local influencer relationships to drive better influencer rates via negotiations, a more varied influencer selection, and have applied more rigour to measurement and KPI setting, which in turn delivers better results and a higher volume of added value content.’
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“Moonbase’s strong work on performance marketing, content production & strategy helped getquin to clearly differentiate itself from the competition and grow its customer base by 10x. Consequently, I can wholeheartedly recommend Moonbase to other growth-driven, VC-funded Startups and Scaleups.”
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‘We’re well known for our content, but honestly the levels these guys took it to is insane.’
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The Challenge

Relaunching TikTok as a paid acquisition channel and position taxfix as the go-to-choice for your tax declaration.

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Our solution

Creative strategy, creator relations, managed UGC program and content delivery in weekly cadence (200 native video creatives in 12 months).

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Results
  • -40% cost in user acquisition
  • 15x TikTok acquisition volume
  • 1B+ views on all creatives

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How Moonbase acquired 100.000 app users for a fintech startup within 8 months.

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The Challenge

Establish paid social as growth-driver, dial up content volume, support inhouse team growth, and build the getquin brand consistently through social media.

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Our solution

Funnel strategy, testing roadmap, media buying, differentiated creative strategy, scaling content output, entering new markets. Developed to point where operations were transferred to newly established growth team.

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Results
  • +100.000 app users
  • 10x users in 8 months
  • $15M series A closed shortly after

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The Challenge

Raise awareness of Amazon Prime Student among young adults in Spain and Italy through an integrated TikTok campaign.

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Our Solution

Created a compelling hero video followed by a series of native UGC pieces and augmented by humorous influencer activations on TikTok across both countries.

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Results
  • 150M+ impressions
  • 13.3% increased ad recall

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The Challenge

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Results
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Luca Dierks

Chief Services Director @ Moonbase

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