<   TAP  >

THIS IS A MOBILE-FIRST EXPERIENCE

As a leading brand in diamond mining and jewellery since 1888, De Beers needed to understand how competitors were leveraging social media and how De Beers beers could realize their potential.

Analyze potentials & develop best practises

WHAT

MOONBASE performed a social audit and competitive review of platform, content and distribution strategy to uncover potential for De Beers and formulate guidance for implementation.
 

HOW

Competitive strategy review

Social Audit illustrating (un)realized potentials and actionable best practice in development of inhouse resources.

RESULTS

Social Audit & project plan