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THIS IS A MOBILE-FRIST EXPERIENCE

Mercedes AMG is a subsidiary by Daimler that is developing and marketing Mercedes’ high-performance cars. AMG wanted to interlink their live experiences with their online community.

Drive hype for events

WHAT

MOONBASE produced and distributed event content in near real time to drive maximum hype around a highly exclusive event series on social media.

HOW

Real time content production

Social-first amplification of brand experience which previously was only accessible to few guests.
 

RESULTS

Interlinked live experiences with online community