Art Director | Social Video (f/m/d)
CET TIME ZONE
WHOM WE ARE LOOKING FOR
A stellar talent to join our team as Art Director | Social Video, a key role in our Creative Team, identifying the unique traits that separate the best from the rest when it comes to social communication across the full funnel from first touchpoint to recurring transaction. You’ve got your finger on the pulse of the latest TikTok challenge, the sleekest style on Instagram, and the editing a video needs in its first 3 seconds to grab and hold a viewer’s attention amidst an endless scroll.
As Art Director | Social Video at MOONBASE, you’ll be responsible for concepting & reviewing all creative output to ensure it’s best-in-class, social-first work while making sure everyone on your team is up to date with the latest trends on all fast-growing social platforms. You will report to the Head of Campaigns, but work closely with those focusing on paid media, creative and strategy such as a Gen-Z content specialist, Paid Media Managers, Creative Strategy Lead etc. collaborating on social-first ideas.
You create actionable briefs for compelling creative ad concepts for global social-first campaigns & activations to be executed by our designers. You are proactive in response to briefs, pushing ideas above and beyond requirements. You mentor and train colleagues on creative social-first thinking. In your role as Art Director | Social Video you will assume the responsibility over all creative paid media output of our agency.
We’ve designed this role to include the following fields & tasks
- Deep social-first understanding of the client’s brand, market, customers, and channels of distribution
- You conceptualize & envision the client’s social ads/paid media assets, revising presentations, and shaping how brands are perceived by consumers
- inventing new creative assets for category-leading awareness & direct response campaigns through paid social, organic, influencer and other marketing activations
- Ensure that all of Moonbase’s creative output on social is within the top 5% of best-performers
- Review and own creative output, conceptual funnel and platform fit for all social campaigns
- Bringing new and fresh ideas to the table, optimizing monthly Ad rotation based on data-driven insights
- You push the boundaries of social-first results-driven mechanics, hooks, funnels, ideas & approaches
- You develop and maintain a “Creative of the Week” format showcasing the smartest Social Media Ads from your research every week
- Create insights-driven hypotheses and initiate A/B testing through creating briefs for new creative assets and angles
- Manage photo and video shoots for various ads and campaigns
- Monitor trends in upcoming best-practices that can drive our client’s success on Social and be aware of market changes and time-sensitive developments
- Create best-in-class user-centric work suitable for a diverse set of social platforms including IG, TikTok, YT, LI, FB, Snap, Spotify etc.
- Developing & managing insights-based ads rotation
These traits contribute to your success
- You live and breathe Social Media Culture and are shocked noticing in your screentime that you spend THIS MUCH time per day on Social
- You have proven a deep understanding of brand development and modern growth strategies on Social
- proven track record with experience in Social marketing, worked on Paid Social campaigns with a min. spend of €100k per month ideally
- You are always up to date about relevant current and future trends
- You have leadership skills and you know how to delegate effectively
- You have a knowledge of the Adobe Suite to create exemplary content for precise briefs
- Knowledge of the German-speaking Influencer market
- proven experience in D2C and E-Commerce projects
- proven experience managing and educating senior managers and executives
- proven experience in launching organic Social Media Campaigns and viral content on Instagram
- Hybrid between highly creative and goal oriented/data/insights driven mindset when managing creative rotation and putting out new briefs for ads
- A keen eye for high-performing social creative content
- proven experience and action-driven understanding of Paid Social KPIs, Creative and mechanics
- Intimate experience with the different facets within each social media platform (IG, TikTok, YT, LI, FB, Snap, Spotify etc.)
- Excellent spoken and written English, German skills are a big plus
Life at the base and how we aim to enable you to create the best work in your career
At MOONBASE you can expect a high calibre team and flexible work environment that places value on camaraderie and diverse perspectives. We truly believe in creating dream roles for everyone at the BASE.
- you will join an industry-leading team with past achievements in their previous ventures & projects
- your work brings you in contact with the biggest brands in the world, the “Who is Who” of the German E-Commerce industry and will be seen by every second german every month and hundreds of millions of people around the world
- you can have an impact without micromanagement and will work with people who believe in the company, love what they do, and are happy being together
- we say no to more clients than we say yes to, making sure that you have kind partners to collaborate with
- New Work aspects: We made the remote working part of our DNA long ago. Mobile/Home office isn’t a benefit any longer and our team is spread across the globe – with its Flagship HQ in Berlin.
- transparent & modern culture with flat hierarchies where every person is highly valued with very steep learning curves
- opportunity to schedule your productive working slots on your own as long as you meet deadlines and make sure collaboration runs smoothly – flexible working hours that accommodate lifestyles of early birds, night owls, families, travellers, and explorers.
- supportive and ambitious team of diverse skill sets and backgrounds
- we have fun. Working, but also at team Dinners, Rooftop parties, paddleball games, trips, and a strong sense of humour make not only our colleagues laugh but our clients enjoy working with us
- We live a feedback culture that asks everyone to be candid and reflected. We speak up and we listen.
- We love change – not for the sake of changing but we embrace that we need to move forward and we aren’t afraid to ask the tough questions.
Our offer and benefits package
- competitive compensation & pension
- besides your great operative team, your productivity is boosted by a Team Assistant supporting your scheduling, booking meetings etc.
- extensive onboarding, mentoring, and personal development opportunities such as regular coachings and free access to mental health professionals + Learning Budget
- MOONBASE sponsors all official Facebook certificates for all client-facing teams
- possibility of Equity/VESOP
- Performance Bonus: %-commission of EBIT + %-commission of Revenue of your projects
- 1x per year company workation on the island of Roatan at our Zaha Hadid office (starting in 2021)
- cutting-edge Apple M1 chips and full modern tool stack (Slack, Notion, GSuite, ClickUp, Calendly etc.)
- all roles can redeem up to 40€ worth of vouchers every month on services & products of their choice such as Amazon Prime, Douglas, Spotify, Apple, Swapfiets and many more
- learn more about the benefits of working at Moonbase here: moonbase.social/working-here.
We encourage every qualified person to apply regardless of your age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit and business need.